MEDIA: Music newcomer Bullit hopes to fill gap in the market

New Standard Publishing is launching a music monthly at the end of November targeting 'lapsed Q readers'.

Bullit, edited by Steve Janes, former Get Rhythm editor, will have a launch pagination of 124 pages, rising to 144 in subsequent issues, and a print run of 35,000.

The title, named after the 1968 Steve McQueen film, is targeting readers in the 25- to 40-year-old ABC1 bracket.

Janes said it was a 'hard market, but a good market' to launch into.

'We've spent a year market-testing the magazine, and even after recent launches there's definitely a gap in the market between the likes of the NME and more mature magazines like Mojo,' he added. 'It aims to deliver a 50-50 mix of contemporary music and the older music that created it,' he said.

Bullit will contain a mixture of interviews, news, reviews, a film section, computer game reviews and an arts section.

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