Bullit, edited by Steve Janes, former Get Rhythm editor, will have a launch pagination of 124 pages, rising to 144 in subsequent issues, and a print run of 35,000.
The title, named after the 1968 Steve McQueen film, is targeting readers in the 25- to 40-year-old ABC1 bracket.
Janes said it was a 'hard market, but a good market' to launch into.
'We've spent a year market-testing the magazine, and even after recent launches there's definitely a gap in the market between the likes of the NME and more mature magazines like Mojo,' he added. 'It aims to deliver a 50-50 mix of contemporary music and the older music that created it,' he said.
Bullit will contain a mixture of interviews, news, reviews, a film section, computer game reviews and an arts section.
