It is understood that five agencies have been shortlisted, as Shell aims to boost the profile of its lubricants via a PR contract with fees of around £150,000.
The Shell staff co-ordinating the pitch were unavailable for comment as PRWeek went to press, but it is understood the tender could lead to a cut-back in the size of the Shell contract retained by Weber Shandwick.
WS’s PR account for Shell is run out the agency’s Manchester office. WS Manchester deputy MD Steve Leigh told PRWeek that he had been ‘requested not to comment’ on the pitch by Shell.
WS Manchester works on various PR remits across Shell’s business units, including Shell Lubricants, which produces oils, greases and fluids for a variety of applications and sits in the firm’s ‘oil products’ business unit.
Burson-Marsteller, which works for Shell’s renewables section – one of the oil giant’s five core business units – is not involved in this pitch, according to a B-M spokesperson.
Shell Lubricants products range from railroad products, such as diesel engine oils to food industry products such as heat transfer fluids.