AMEC's top award goes to multiple gold-winner MBP

Millward Brown Precis (MBP) scooped four awards at the annual Association of Media Evaluation Companies (AMEC) Communications Effectiveness Awards for the second consecutive year.

The company, part of the WPP Group, picked up the overall Platinum Award for Volvo UK on the XC90, which also won the Best Use of Integrated Media Evaluation/Research gold award.

MBP also won gold prizes for the Best Use of Media Evaluation for its work for the Department of Transport, and the Best Use of Research for Communication Measurement for its work for Hill & Knowlton on Hewlett Packard PSG.

The gold for the Best Use of Measurement by a PR Consultancy went to Metrica and Grayling Bristol for Organic Milk Supply Co-Operation.

Elsewhere, Echo Research was honoured with the top award in the Best Use of Measurement on an International Scale category for Bell Pottinger Communications’s Emirates Airlines campaign across 24 countries.

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