Thomas quit Reader’s Digest – a Midas client – in August and joined the PR agency this week in a newly created role that sees a top-level restructure at the publishing and arts specialist.
Erstwhile managing director Steven Williams said Thomas, with whom he had ‘worked as a client for the past five years’, had been hired to help the agency win more new business across Midas’s sectoral interests, which also include promoting events, awards and music.
The appointment has seen agency co-founder and MD Tony Mulliken promoted to the newly created role of chairman, although Williams, who founded Midas almost 15 years ago alongside Mulliken, said the day-to-day activities of the founding duo would remain ‘broadly unchanged’ by Thomas’s arrival.
At Reader’s Digest, the European responsibilities of Thomas’s former role have been assumed by Germany-based Uwe Horn. A decision is yet to be made as to whether Reader’s Digest will appoint a replacement in the UK.
At Midas, the roles of deputy MD Emma Draude and financial director Dinah Irvine remain unchanged by Thomas’s appointment.