Edelman signals sectoral hope with global tech role

SAN FRANCISCO: Edelman has appointed Copithorne & Bellows founder, Richard Moore, as global president of technology in a move it claims signals the market for tech PR is beginning to recover.

According to Edelman, hiring Moore reflects the growth in its revenue from technology accounts in recent months. As well as gaining new business from Infocus, Manugistics, Veritas, Huawei and TSMC, the agency has also picked up fresh work from existing clients Microsoft, Samsung, AT&T Wireless and Synopsys.

It is hoped revenue will further increase when Moore takes up his post.

The technology president role has been vacant for 16 months and was last occupied by Larry Sennett.

‘In the past couple of years, we haven’t seen a pressing need for a global technology president,’ said president and chief operating officer for Edelman’s US operations, Pam Talbot. ‘But now we are seeing signs of increased activity and we want to rev up our practice.’

‘Fees have stabilised, budgets are increasing and we believe the climate is right to push forward,’ Talbot added.

Moore joins Edelman from Battery Ventures. He will be responsible for liaising with Edelman’s tech PR teams around the globe.

‘My role is to knit [Edelman’s] range of services together,’ said Moore. ‘Technology is in the early days of recovering from a bad hangover, but it’s definitely moving forward.’

A Silicon Valley veteran, Moore began handling tech PR accounts in 1983 with his first client being the then newly formed Compaq Computer Corporation. He has since worked with companies in the Fortune 500 including Apple and Intel.

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