Symon, who had been freelancing for the Financial Times, is a former business editor of The Scotsman and replaces Kenny Kemp.
Sunday Herald editor Andrew Jaspan told PRWeek: 'We want the big banking and financial business stories. The idea is to raise our game in covering these, and Ken has a good grasp of how to tackle them.'
The paper plans to expand its interview slot, and Symon said more access to companies and their senior executives would be useful. 'The companies that are covered best are the ones that have regular media meetings. The chance to hear what they are doing to build up background knowledge helps us to be better informed when we are writing,' he added.
The Blue Chip Club, a business section feature about small firms with the potential for high growth, should be another target for PROs. 'We are keen to hear about young, entrepreneurial businesses,' he said.
Jaspan has also recruited two more journalists to the business team, who join next week. Duncan Hughes, formerly US correspondent of The Business, becomes senior business writer, while Arthur MacMillan, currently at the Aberdeen-based Press and Journal, has been hired as business and media correspondent, replacing Darren Gardner, who has left to study for an MBA.
Jim Gough, who worked for the now defunct Scottish paper Business a.m., was covering the business desk on a temporary contract. Kemp left the Sunday Herald earlier this year to write a biography of Barbara Cassani, former chief executive of budget airline Go!, who is leading London's Olympics bid.
The paper has recently produced three consecutive weekend editions in Sydney, called the Sunday Herald Down Under, to cater for Scottish fans in Australia for the Rugby World Cup.