The US technology exchange company, which will shut its Brussels-based pan-European exchange Nasdaq Europe on 30 November, has briefed GA to handle relations with financial media and clients across Europe.
After the closure of Nasdaq Europe, GA will handle PR around the company’s core business in Europe, which mainly derives from European companies listed on the Nasdaq exchange in the US.
The agency has handled PR for Nasdaq in the UK, France, Germany, Belgium, Switzerland and Italy since June, but last week took on Europe’s other sizeable financial markets such as Spain, the Netherlands and the Nordic region.
GA is also handling PR for the firm’s exchange-traded fund, the Nasdaq 100 European Index Tracker, which launched earlier this year.
Nasdaq International’s senior managing director of international marketing, Peter Yandle, said the single agency arose from the changing needs of Nasdaq’s business.
‘I am very pleased with the work that our local agencies have done for us historically, but I wanted a simpler set up going forward,’ he said.
GA deputy chief executive Chris Salt is leading the account and reports to Yandle.
Until June, Nasdaq International retained GA in Germany, I & E in France, Interel in Belgium, Weber-Thedy in Switzerland and Citigate Dewe Rogerson in the UK. Citigate continues to advise Nasdaq in the UK on broadcast matters.