Travel specialists Doug Goodman Public Relations and the Saltmarsh Partnership have been appointed without a pitch to reposition the island plagued by reports of violence and debauchery.
‘We will be making a significant announcement about measures to curb the behaviour of young British holidaymakers to win back the family market, which has been badly affected,’ said Saltmash co-director David Esra.
‘The measures include law enforcement policies and other ways of preventing a repetition of this year,’ he added.
The PR drive will also raise awareness of the island’s culture and nature attractions.
The summer saw a spate of reports about drug-taking and lewd behaviour of young British and Irish tourists in Faliraki, culminating in the death of a 17-year-old, who was stabbed in the neck during a late-night street brawl.
Respective agency heads Doug Goodman and Geoff Saltmarsh will report to the general manager of the Rhodes Tourism Promotion organisation, Babis Palogiannidis.
