Travel specialists Doug Goodman Public Relations and the Saltmarsh Partnership have been appointed without a pitch to reposition the island plagued by reports of violence and debauchery.
"We will be making a significant announcement about measures to curb the behaviour of young British holidaymakers to win back the family market, which has been badly affected," said Saltmash co-director David Esra.
"The measures include law enforcement policies and other ways of preventing a repetition of this year," he added.
The PR drive will also raise awareness of the island's culture and nature attractions.
The summer saw a spate of reports about drug-taking and lewd behaviour of young British and Irish tourists in Faliraki, culminating in the death of a 17-year-old, who was stabbed in the neck during a late-night street brawl.
Respective agency heads Doug Goodman and Geoff Saltmarsh will report to the general manager of the Rhodes Tourism Promotion organisation, Babis Palogiannidis.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
