Hogarth beat Gavin Anderson, Cubitt Consulting and GCI to the work last week, and started a two-month induction to the Marakon business on Monday. The account is thought to be worth more than £200,000 a year.
Hogarth chief executive Chris Matthews, who is leading the Marakon account, said the firm would be targeting board executives of the UK’s top 50 companies.
Marakon already works for clients such as Lloyds, Boots, Cadbury Schweppes and Unilever, but Matthews said the consultancy was keen to increase its visibility through a PR drive targeting business and financial publications such as The Economist and the Financial Times.
Matthews added that PR would emphasise Marakon’s ‘value-based management’, which the consultancy claims to have perfected.