Wilson’s replacement will report to chief executive John Neate and will be called on to raise the charity’s income from £3m this year to £10m in five years, and boost awareness of prostate cancer.
The charity wants the PR director to boost its corporate communications activities, said Neate. The charity already works with MORI, Whitbread, Honda UK and Allied Domecq.
‘We will want to see a stronger focus on legacy fundraising, which is relatively under-developed, as well as developing relations with major donors and high-profile events with celebrities,’ said Neate.
The charity hopes to have a replacement for Wilson by the New Year.