Global round-up

NEW YORK: Further speakers have been announced for PRWeek US’s upcoming healthcare conference, Pharma PR: The Real Direct-to-Consumer. Novartis Oncology executive director of global PR Gloria Stone will join a discussion on the impact of product branding on corporate reputation and Ketchum director of global healthcare David Catlett will also feature. The conference will be held on 12 November at the Waldorf-Astoria in New York City.

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