Cassani's account of her announcement of Go's launch to the business press will strike a chord among many a nervous client. 'I stood in their offices in Lincoln's Inn Fields... wearing my favourite Jil Sander dress (half price at Harvey Nichols's winter sale!) and a silk scarf to make me feel bigger and tougher in front of this daunting crowd.'
Despite Cassani's nerves, former BBC journalist Hogan - and, separately, Cohn & Wolfe director Brandon Stockwell - comes out of the story rather well. 'I've run the BBC's election night coverage and major documentary series, and everything has to be scripted and everyone must know what to do,' she reports Hogan as telling her. 'If a client is standing in front of the media and turns to me and says "what do I do now?", then I have failed in my job. So sack me.'
Go, of course, was sold to easyJet for £374m before Cassani got a chance to do that. Brunswick now works for her once more, in her role as head of London's 2012 Olympic bid, so she clearly means what she says.