Global News Service (GNS) is offering tailored editorial content services specialising in health and lifestyle for company websites.
GE Medical Systems and Men's Health magazine are among its client list.
A pool of doctors and other medical specialists will be commissioned to write in-depth information on particular conditions or diseases. The service will also provide the latest clinical trials or research information for medical specialists.
GNS provides opportunities for PR agencies to gain additional coverage of their clients' messages, said GNS managing director Gill Shearer.
'Our clients are companies within industries that want timely and reliable content to attract and retain audiences for their on- and offline educational and marketing initiatives,' she explained.
'We welcome input from PR agencies and ask them to send any information regarding new products, services or educational programmes to us,' Shearer added.