Shazam assigns global trade work to Nelson Bostock

Shazam Entertainment, which helps mobile-phone users to identify music tracks, has handed Nelson Bostock its first global trade PR account.

The agency won the brief, created to reflect a period of global expansion for the firm, following a six-way pitch.

The firm’s previous trade account was handled by Mantra PR, which was hired at its launch in August last year on a UK remit.

Marketing director Tim Porter, to whom the agency reports, said: ‘We need to cement our work in the UK and push out to the new areas in which we are operating.’

These include deals with mobile-phone operators in Germany, Finland, Austria, Greece, Denmark, Japan and Australia. One of the agency’s first tasks will be to handle an announcement within the next two weeks of further regional expansion.

Porter said The Outside Organisation and consumer PR firm Dutch will still work with Shazam on projects.

Key media for Nelson Bostock to target will be the general financial press, including the Financial Times, as well as trade press for mobile-phone operators and the music industry. ‘We want interest from magazines such as Billboard,’ Porter said.

Shazam’s first mobile-phone service on mainland Europe was launched in Germany in April, via a deal with Vodafone. It also has marketing partnership deals with Amazon and MSN.

Although best known for its mobile-phone service, the firm uses the same technology for a separate product to target the music and copyrighting industry.

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