AGC establishes office in Baghdad

BAGHDAD: The PR network Action Global Communications (AGC) has opened a four-strong office in Iraqi capital Baghdad.

The network, which has its headquarters in Cyprus, claims to be the first PR agency to set up a dedicated Baghdad bureau. It launched the office, which is staffed by three Iraqis and one Jordanian, last week.

Cyprus-based AGC general manager George Kotsolios said it had been approached by 'major companies from the US, Egypt and Cyprus that have or are planning to launch business activities in Iraq'.

Although he declined to give names, he said firms from the construction, telecoms and oil and gas industries - as well as NGOs - had expressed a 'keen interest' in PR help. Since Saddam Hussein's regime was ousted nearly six months ago, the number of media outlets has mushroomed.

Kotsolios said much of the office's initial work would be media monitoring of the estimated 100 print news titles. He added: 'There is an educational element. We will train journalists, then introduce them to clients. This is a welcome addition for them - apart from the war, they don't have much else [to write about].'

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