DIARY: Gorilla's lucky escape from Boss Swap show

As controversy rages over Channel 4 spouse-exchange show Wife Swap, PR agency Gorilla heaved a sigh of relief after its client pulled out of a spin-off show for companies.

Marketing outfit Nation 1 creative chief Andrew Grant was to appear in Boss Swap, which starts filming this week.

Gorilla PR director Matt Broadgate insists withdrawal was down to an important pitch, not strategic advice.

'Some people thought it would be some grease monkey stepping into a marketing role.' he tells us. It might happen yet. Grant is still angling for a place in the next series.

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