Bank of New York boosts European PR

The Bank of New York is bolstering its European communications as it prepares to expand its business on this side of the Atlantic.

The bank, which is America’s oldest and employs around 4,000 people in London and Brussels, has appointed former GE Capital director of comms Ivan Royle to run its European comms.

Royle will take up the role of vice-president of European communications, filling a post vacant since the departure of Andrew Sloane in March.

Jeep Bryant, who was appointed managing director and Bank of New York’s first head of global communications in April, said Royle’s chief role would be to raise the profile of the company in Europe, a market that generates around 30 per cent of the bank’s business.

Bank of New York’s main business is as a global custodian for pension funds, asset managers and institutional investors.

Bank of New York currently retains Broadgate as its corporate PR adviser. Royle indicated that he had no plans to change this arrangement. Bank of New York’s financial PR is handled out of the US.

However, Royle added that he would be looking carefully at the bank’s existing communications resources and would not rule out the possibility of appointing further advisers in the UK and on the Continent.

‘Obviously my role will be to look at what we have and what we don’t have, but it is too early to say what that will involve,’ he said.

Royle will report directly to Bryant and Bank of New York European vice-president Geoff Tessler.

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