SCOTLAND: The involvement of celebrities to boost charity PR campaigns is to be examined at an IPR Scotland workshop. The Children’s Hospice Association Scotland will give talks about its use of singer Sharleen Spiteri and actor Ewan McGregor to boost its profile.
CHARITY: Birmingham-based Golly Slater PR has won an account for the county-based Air Ambulance service. The remit involves media relations and specific fundraising campaigns. It is the charity’s first agency hire.
CHARITY: The Multiple Sclerosis Society has launched its Christmas campaign – fronted by actress Claire King, who stars in ITV’s Bad Girls series. The charity is asking retail outlets to provide space for its Christmas tree, which is designed to encourage donations.
Waltham Forest: Waltham Forest Council is to launch a PR campaign for a drive to recruit adoptive and foster parents. The initiative will coincide with the launch of National Adoption Week on 3 November.
CHARITY: The Meningitis Foundation is to target businesses with its nationwide Lunchtime Legend campaign – a quiz in which teams use the internet to challenge each other. Group winners will meet in a celebrity-hosted face-to-face encounter at a Bristol hotel in January.
Merton: The London Borough of Merton has dropped local newspaper advertising and is using the savings to launch a community magazine called My Merton. The move follows distribution cuts at the Wimbledon, Mitcham and Morden Guardian, as well as a MORI poll that showed residents backed such a publication.
CHARITY: Surrey-based Trinity PR has being hired by the Beating Bowel Cancer charity to spearhead a five-month fundraising promotional campaign. The account was won after a three-way pitch.
GOVERNMENT: The Environment Agency (EA) has appointed Marsteller as its first external communications agency. Marsteller MD Mark Rollinson will report to EA director of corporate affairs Helen McCallum.