Called Right to Read Week, the campaign was launched by comic Jenny Eclair, sitting in the country’s smallest ‘mobile library’ – a Reliant Robin car containing just five books. The launch stunt highlighted findings unveiled in a report, Overdue, that 95 per cent of books and magazines are never made available to people with sight problems.
The campaign, conceived and implemented by creative agency Albion, is the work of the Right to Read Alliance, composed of 14 sight-related charities and led by the RNIB.
The Alliance has launched a campaign calling on publishers, booksellers and libraries to boost the numbers of accessible books, and it is lobbying for £2m in Government funding to help.
It is also assembling key players ahead of a summit in the spring that is likely to lead to further lobbying activity.