The network, which comprises independent, owner-managed agencies in 28 countries, will provide what it describes as a ‘seven-day, whistle-stop tour of media and/or analysts’ in four European counties.
‘The issue of European PR – and how to handle it cost-effectively – is speeding up the management agenda,’ said Pinnacle European chairman Ruud Bijl, who is also MD of Dutch agency Bijl PR.
Roberta Fuke, PR managing director of Bristol-based Pinnacle member BCLO, said the service was aimed at clients wanting ‘quick-fix European PR but not a [sustained] pan-European campaign’.
Services on offer include ‘strategic counsel’, advice on media or analyst briefings, and evaluation.
