Xerox reviews K&R’s pan-European remit

Global printing and copying giant Xerox is reviewing its pan-European PR, placing a corporate account worth around £650,000 up for grabs.

Xerox head of European PR Kevin Perlmutter claimed the agency review was ‘something we do from time to time’ and insisted it did not reflect negatively on three-year incumbent Kinross & Render.

He said: ‘It is good procurement practice, for benchmarking purposes. Kinross & Render has done a very creditable job’.

Requests for information have been sent to agencies.

Xerox operates what Perlmutter termed a ‘hub-and- spoke’ system with respect to European agencies, with K&R acting as its ‘hub’ agency with a co-ordination role for Xerox’s agencies across Europe.

Although K&R also acts as Xerox’s UK on-the-ground ‘spoke’ agency, Perlmutter said its core role was to ‘co-ordinate the network’ and provide ‘strategic counsel’ to both Xerox and its PR agencies.

The agency handles corporate and B2B work such as co-ordinating press materials and press trips, plus Xerox’s representation at trade shows.

Next year’s Olympic Games in Athens – which Xerox will officially sponsor for the last time – will be a key event for the brand in 2004, along with the drupa print and paper industries’ trade event in Düsseldorf.

Xerox has suffered global reputational damage over claims of accounting fraud in the US. Six former Xerox executives paid out £14m to settle the allegations in June.

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