Public sector round-up

BRADFORD: Bradford District Care Trust is reviewing its external PR support. The body, which handles mental health care in the area, is currently assisted by Atlas PR. The brief includes internal and external comms, crisis management and public consultation work.

CHARITY: Cancer Research UK has enlisted the support of celebrities such as Geri Halliwell and Martin Kemp to promote its Little Star Appeal. The December appeal is aimed at raising funds to combat children’s cancers.

SLOUGH: Slough Borough Council has launched a PR campaign that urges drivers not to throw litter from their cars. The campaign includes the handing out of free car stickers to McDonald’s customers. It is part of the council’s ongoing ‘Keep Slough Green and Tidy’ campaign.

CHARITY: John Grooms has launched a campaign to raise awareness of disabilities among schoolchildren. The campaign involves the use of Greae, a theatre group of

actors with disabilities, and is funded by Barclays.

EDUCATION: United Learning Trust, a subsidiary of the not-for-profit Christian schooling body Church Schools Company, has appointed Fiona Gilmore to its board. Gilmore is the founder of strategic comms consultancy Acanchi.

LONDON: London Elects, the body set up by the Greater London Returning Officer to raise awareness of elections in the capital, has launched its website ( The site’s focus is on raising awareness of the three elections in London on 10 June next year for the mayor, the London Assembly and the European Parliament.

BOURNEMOUTH: Councillors in Bournemouth are promoting Local Democracy Week this week (13 to 17 October) by taking part in an I’m a Celebrity, Get Me Out of Here-style event. Councillors are

involved in a question-and-answer tour at schools and youth centres. Children are being given the chance to vote councillors off the tour.

Portsmouth: Leukaemia Busters has linked up with Premiership club Portsmouth this week to promote its Save Our Clinical Trials campaign. Players and manager Harry Redknapp, an ambassador of the charity, are urging people to sign a petition calling for exemptions for non-commercial clinical trials from an EU ruling that, the charity says, will increase the cost of all trials when it comes into force next year.

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