Savitt will move to Amazon as vice-president of strategic communications by the end of the year, overseeing the company’s worldwide communications, including PR, brand marketing, events, internal comms and industry-analyst relations.
Since late last year, Savitt has been providing communications counsel to Amazon, advising on a restructuring of the company’s in-house PR team as well as its PR agency relationships.
Savitt said that Amazon had decided to part ways with lead agency Burson-Marsteller earlier this year, having appointed it in late summer 2002, before Savitt began working for the firm.
The MWW Group has promoted Rosanne Marks to the post of general manager of MWW/Savitt, and Craig Berman to the position of deputy general manager.
In July this year Amazon unveiled results that showed its sales had increased by 37 per cent in the second quarter of the year compared with the same quarter in 2002.
The company was particularly buoyed by sales of Harry Potter and the Order of the Phoenix, of which Amazon shifted 1.4 million units worldwide in the month of June alone.
Amazon, a Fortune 500 company based in Seattle, launched in July 1995.