DIARY: How poetry soothes a savage press release

There is a hush of literary anticipation at PRWeek, with the news that Edinburgh agency Great Circle is to host a poet in residence.

It is drafting in Scottish poets Elspeth Murray and Donny O'Rourke to spend a week each there, to 'inspire its employees, clients and business partners to be confident in their use of words.'

We await the onslaught of gratuitous, Robbie Burns-peppered press releases.

As the great man almost said: 'Man's inhumanity to man/Makes countless thousands of PROs mourn'.

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