It is drafting in Scottish poets Elspeth Murray and Donny O'Rourke to spend a week each there, to 'inspire its employees, clients and business partners to be confident in their use of words.'
We await the onslaught of gratuitous, Robbie Burns-peppered press releases.
As the great man almost said: 'Man's inhumanity to man/Makes countless thousands of PROs mourn'.
