DIARY: Brahm staffer wades in early to back National Seafood Week activity

Promoting a 'national week' in honour of your brand usually causes a crescendo of PR activity in the week itself - but rarely will it give PROs cause to don waterproofs or get up ridiculously early.

In a break from the norm, however, Brahm account director Christine Solloway struggled into her waders and donned an obligatory yellow fishing hat at 4am for National Seafood Week, which runs from 3 to 10 October.

Solloway and Libby Woodhatch, chief executive of Seafood Scotland, joined the trawler's crew of three strapping lads to test a new boat-to-plate seafood tracing system, devised by Brahm client Young's Seafood.

Solloway, who, in the six years she has been working for Young's, had thus far managed to avoid setting foot on a trawler, was finally roped in to the eight-hour mission and spent much of the voyage twisting the heads off langoustine caught between the Outer Hebrides and Stornoway.

Solloway insisted that she and Woodhatch didn't feel sick once, but added, tellingly: 'I think I'll keep to dry land."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Recommended for you

Recommended for you

Explore further