Reach is the latest initiative from the Regulatory News Service (RNS), the Stock Exchange's financial communications service. It is aimed at CEOs, financial directors, brokers and financial communication officers.
'We've had a lot of interest in our feature pages from financial PR firms,' said RNS head Simon Wilkinson. 'Reach deals with everyday issues facing IR and financial PR.'
A 10,000-run pilot issue was distributed to senior executives at 'every quoted company' in the UK earlier in the summer.
Joanne Hart, former deputy City editor of the Evening Standard, has been appointed editor of Reach.