G/H makes Arden sole MD as it drops Weber from name

Golin/Harris Weber – the agency created by the merger between G/H International and the Weber Group – has jettisoned the Weber branding and renamed itself Golin/Harris just four months after its launch.

The name change comes as the agency named Zoë Arden as sole managing director, while former co-MD Barry Leggetter has agreed to stay on in a ‘special consulting role’ to advise key clients.

The two agencies – both owned by Interpublic Group – joined forces in June in an attempt to ‘reinvigorate’ the 47-year-old Golin brand.

Arden – the pre-merger MD of tech shop Weber – said the name change ‘was part of the evolution’ of the Golin/ Harris brand. ‘Name changes are not uncommon in PR after a merger.

‘We have spent the past few months educating both Weber and Golin/Harris clients of the change, and this is part of the process to revitalise the brand,’ she said.

She denied suggestions the second quarter £8.4m net loss announced by Interpublic had a bearing on the sudden drop of the Weber branding (PRWeek, 15 August).

Leggetter was the pre-mer-ger MD of Golin/Harris UK.

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