The name change comes as the agency named Zoë Arden as sole managing director, while former co-MD Barry Leggetter has agreed to stay on in a ‘special consulting role’ to advise key clients.
The two agencies – both owned by Interpublic Group – joined forces in June in an attempt to ‘reinvigorate’ the 47-year-old Golin brand.
Arden – the pre-merger MD of tech shop Weber – said the name change ‘was part of the evolution’ of the Golin/ Harris brand. ‘Name changes are not uncommon in PR after a merger.
‘We have spent the past few months educating both Weber and Golin/Harris clients of the change, and this is part of the process to revitalise the brand,’ she said.
She denied suggestions the second quarter £8.4m net loss announced by Interpublic had a bearing on the sudden drop of the Weber branding (PRWeek, 15 August).
Leggetter was the pre-mer-ger MD of Golin/Harris UK.