Motorola PR work in five-way pitch

Motorola is in talks with agencies over its tech and consumer PR account in a review overseen by the AAR.

Motorola PR work in five-way pitch

The mobile handset maker is understood to have shortlisted five agencies, including Hill & Knowlton and incumbent Firefly Communications, to pitch for the business, which carries fees of around £300,000 .

Motorola is thought to be Firefly’s biggest client, following the agency’s loss of its account with Hutchison 3G (now 3 UK) in September last year (PRWeek, 13 September 2002).

Hill & Knowlton already advises Motorola on PR for its EMEA operations.

Motorola communications and public affairs manager Patrick Hamilton would not confirm or deny that a pitch was in progress. ‘We do not comment on rumours,’ he said.

Motorola announced on Tuesday that it was turning its computer chip business into a separate company, in a bid to focus more firmly on its handsets and networks business. It is the world’s second largest handsets maker, behind Nokia.

Motorola reported in July that it was back in the black, posting a second quarter net profit of £80m. However, its US-based chairman and CEO, Christopher Galvin, resigned last month, citing clashes with the company’s board over strategy.

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