Speaking at last week’s Strategic Communication Management summit, organised by Melcrum, BBC director of HR and comms Stephen Dando said that ‘around 50 per cent’ of the BBC’s 27,000 staff – particularly journalists – were ‘fence-sitting’ with regard to ongoing internal change initiatives. He acknowledged that further attempts were needed to convince them of the merits of much-publicised initiatives such as One BBC and Making it Happen.
Dando slammed most employee liaison exercises as ‘fairly superficial’, adding: ‘We have arguably neglected a generation of leaders in the BBC’.
BBC head of internal comms Russell Grossman said initiatives needed to be ‘embedded’ across the BBC.
The first annual values awards are slated for spring next year.