Social care body plans attitudes blitz

The body being set up by the Government to improve standards of social care has launched a PR blitz to promote the organisation’s objectives to future staff and external stakeholders.

The Commission for Social Care Inspection (CSCI) is stepping up communications with groups such as social care users, care providers and journalists to ‘discuss their expectations’ for the body, which is expected to launch in shadow form next month, according to interim comms manager Alida Turner.

The CSCI, which the Government has devised to replace the National Care Standards Commission as well as the joint-review team of the Social Services Inspectorate and the Audit Commission, will handle the inspection of all social care in England.

Grant Riches Communication Consultants has been drafted in to promote the CSCI’s ‘vision’ and to inform the estimated 2,700 staff at the three existing regulatory bodies about the CSCI.

Grant Riches partner Carol Grant said the agency, which was hired six weeks ago and has conducted an online survey of staff sentiment, understood staff were concerned about the future, but added: ‘Isn’t that the case in any organisations that merge?’.

She added: ‘The body doesn’t even exist in shadow form yet and people

are having a chance to have input early’.

Turner, too, conceded it was ‘all very well discussing [management] vision when people are concerned for their jobs’.

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