Global round-up

NEW YORK: PRWeek US’s second healthcare conference, Pharma PR: The Real Direct-to-Consumer, will focus on the role of PR in the healthcare marketing mix. The one-day conference will be held on 12 November at the Waldorf Astoria in New York City. Speakers include Schering Plough vice-president of global comms Jeffrey Winton and AstraZeneca director of managed markets and public affairs Janet Caldwell.

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