IYF launched an 'on-beard' advertising strategy, with its staff carving the number four into their beards to promote client Wilkinson Sword's new four-blade razor, the Quattro.
When PRWeek asked if any Starfish staff would be joining in, the call was transferred to the firm's only man, joint managing partner Julien Speed.
Speed says: 'No. I did grow a beard once, but it was ginger. I have never tried to grow one again. It's a matter of pride.'
