MEDIA: Tramp aims at young rich

Tramp, an upmarket magazine aimed at 'young, rich and fashionable' people, is to launch next week.

The new title will not be made available in the shops but will instead be mailed to a selected list of 15,000 people in London and New York, chosen for, among other attributes, their wealth, celebrity or business acumen.

Kirsten Beith is editor of the A4 title, which will carry a matt black cover. Its initial print run of 20,000 will be increased to 30,000 for the November issue.

Luxury, business and entertainment are the key editorial strands, with motoring, architecture, fashion, politics, travel and interiors also covered.

The launch issue includes an interview with new Chelsea owner Roman Abramovich and advice on how to buy a yacht.

Editor-in-chief Francis Nkwain said: 'We're interested in products, people, everything. If people can come up with something dynamic, we will give it a look.'

'With the festive season coming up, we will be looking at the most exotic gifts for the person who has everything.'

Nkwain said subscriptions would eventually be part of the business model.

In addition to Beith, the editorial team includes travel editor Christina Hayes and beauty editor Paolla Steinhart-Smith. The magazine is owned by Tramp Publishing; the publisher is Enrico Williams.

Prior to the launch of Tramp, Beith edited international consumer publications such as Hong Kong magazine. She has also contributed to UK magazine Sleazenation and the Time Out guides.

Nkwain said he and Williams had collated the database of potential subsribers over the past two years. 'We are a clean slate,' he said. 'We thought there was a demand for an intelligent lifestyle magazine covering the things these people are interested in.'

The title's website,, is currently showing a taster of the magazine with sections entitled Mobiles, Style and About Town.

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