MEDIA: NS launches tech segment to keep up with changes

New Scientist magazine is launching a new eight-page technology section from this weekend.

The editorial will mainly cover the latest developments in technology.

NS senior marketing manager Jill Bottomley said: 'This will offer PR companies an excellent opportunity to place their clients' products.'

She added that the scientific world was undergoing a technology revolution, epitomised by mobile phones. Hewlett-Packard, MSN and Xerox have all booked ad space.

'The watchwords of this new section are "smart", "significant" and "now",' said NS editor Jeremy Webb.

After a deal with Discovery Channel, the magazine recently launched a series of five-minute bulletins about new technology on the channel (PRWeek, 5 September).

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