McClamon’s role will be to encourage young people to view the elderly in a more positive light and to involve them in volunteering. The campaign will be launched two weeks prior to the Make A Difference Day event via national and regional press, radio and TV. McClamon will be spearheading a push to encourage young people to donate one piece of quality clothing, which will be included in a special sale on the day.
Help the Aged recruits star for Make a Difference day
Help the Aged has recruited Atomic Kitten singer Liz McClamon (left) as the first spokesperson for its annual Make A Difference Day on 25 October.
