JJB Sports CEO Tom Knight has sent a stern letter to all its suppliers saying he would not order any more goods made in Burma.
His dispatch was sent after members of the campaign found Burma-made Kappa clothes on sale at JJB’s flagship store in London.
‘This was despite previous assurances by JJB that it did not stock goods made in the country,’ said Burma Campaign media officer Mark Farmaner.
In response, the pressure group launched a boycott of JBB and Italian sportswear label Kappa – prompting Knight to write to his suppliers that his company would not order any more goods ‘manufactured in Burma or under any regime considered to be oppressive’.
‘JBB deserve credit for acting swiftly. We hope Kappa withdraw,’ said Farmaner.
WPP chief executive Sir Martin Sorrell recently severed all ties with Burma, after the firm’s inclusion on the campaign’s ‘dirty list’ (PRWeek, 22 August).
British American Tobacco is next on the campaign’s hit list, said Farmaner. ‘We have something big in store for BAT, with various stunts planned in various countries,’ he added.