Q4’s brief is to boost Microsoft’s profile in the Irish national and trade media and ‘build relations with ministers’, according to partner Angie Kinnane, who left Financial Dynamics in June and is leading the account
The agency will also handle a brief that will cover PR around Microsoft Ireland’s involvement with disability charity Enable Ireland.
Kinnane has various reporting lines into the group’s Ireland-based divisions, but is ultimately responsible to Microsoft Ireland head of corporate affairs Terry Landers.
As a director, Kinnane handled the Microsoft account at Financial Dynamics.
Dublin-based Q4 was founded earlier this year (PRWeek, 4 July).