AMSTERDAM: Text 100 and Applied Communications are to merge their offices in Amsterdam. The decision follows the purchase of Applied Communications’ PR division by Text’s parent, London-based Next Fifteen Communications Group, last month (PRWeek, 5 September).
WASHINGTON: The US Aluminum Association has hired Hill & Knowlton to handle an upcoming marcoms
campaign. Management consultancy McKinsey & Co is
advising on strategy.
COPENHAGEN: Danish PR firm ABC Public Relations A/S has become an affiliate of Hill & Knowlton. The Copenhagen-based agency is run by MD Jens Kofoed and has 12 staff.
SYDNEY: Savage & Horrigan (S&H) has been hired to handle financial and investor relations for Australian company Miller’s Retail, which owns 970 stores across Australasia. S&H partner Chris Savage and associate Stuart Carson lead the account team.
PARSIPPANY, NJ: Car rental firm Avis has hired MWW to promote a US PR campaign centred on the 40th anniversary of the company’s ‘We Try Harder’ slogan. Avis hired Cairns & Associates, briefed to raise awareness of the slogan, as its trade and consumer PR firm in the UK last month (PRWeek, 19 September).
HONG KONG: Edelman last week announced three senior appointments in the Asia-
Pacific region. Mark Juhn has become chairman of Edelman Korea; Dato’ Salleh Majid has become chairman of Edelman Malaysia; and Johnathan Miller has become director of Edelman across the region.
MINNEAPOLIS, MN: PepsiAmericas, a major Pepsi
bottler, has named Kathryn Koessel as vice-president
investor relations. Koessel formerly held various roles at Deutsche Bank and handled investor relations for the launch of online book retailer barnesandnoble.com.
MADRID: Gavin Anderson Iberia has scooped a PR contract for the Segunda Feria Internacional de Accion Social, a CSR event slated for next May in Valencia, Spain. The agency promoted last year’s forum,
attended by 250 not-for-profit organisations and 30 firms.