DIARY: Guerrilla cloners run the rule over commuters

The issue of cloning returned to the headlines last week as it was revealed that PPL Therapeutics - the firm that cloned the now-deceased Dolly the Sheep - was up for sale.

The news coincided with a cloning-themed PR stunt by Revolver Communications, which has been hired to promote an online '100 Greatest Inventions' poll for trade body the Engineering and Technology Board.

Revolver opted for guerrilla marketing at Waterloo, where (spoof) scientists handed out invitations for commuters to be cloned at the (spoof) 'world's first cloning clinic'.

During the stunt account director Mat Rawlins was harangued by an anonymous editor of a religious publication.

As the man's vitriol continued, one of Revolver's 'scientists' rather brazenly 'measured him up with a tape-measure before pronouncing him an excellent candidate for cloning', according to agency joint-MD Martin Ballantine.

When asked if Revolver would repeat the scam, Ballantine said he was 'confident the stunt would be cloned'.

Dolly must be smiling in her grave.

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