OPINION: Frontline Awards pay tribute to talent

This week's PRCA Frontline Awards - for those under 30 or below account director level - were a celebration of young talent and a chance to showcase the work of those quite literally in the PR front line. At the largest Frontline Awards to date, a striking mix of youthful creativity and mature doggedness shone through.

PRCA chairman Graham Lancaster was right when he outlined the necessary background components to a successful PR sector - a free press, an educated population, non-corrupt markets and adherence to the rule of law.

But just as important is the quality of the people working in the industry.

Anyone outside the business doubting that level of quality would have been put right as they watched the future leaders of the industry take their bows amid such a strong field.

The event, and the pledge to developing young talent that it represents, is a credit to the PRCA, the Frontline executive and its chair, Piers Shervington. Those PRCA members that did not encourage their junior staff to take part this year, should certainly do so next.

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