Weber Shandwick Square Mile director Reg Hoare is leading the account, which will initially involve handling PR around the company’s reverse takeover of Chepstow Racecourse, announced last week.
The firm has been appointed on a one-year rolling contract basis.
Under the terms of the takeover Northern Racing will be merged into AIM-listed Chepstow Racecourse.
Hoare said the new company would be targeting its communications efforts on the financial press and the regional media most relevant to the nine courses in total that Northern Racing will own and manage when the deal is complete.
These are at Brighton, Bath, Chepstow, Fontwell Park, Great Yarmouth, Hereford, Newcastle, Sedgefield and Uttoxeter.