Public sector round-up

CHARITY: Macmillan Cancer Relief has confirmed details of its Cancertalk campaign for next year. The campaign, which targets schools, includes a week of events from 9 to 13 February and a sponsored silence called ‘The Big Hush’.

COUNCILS: The Local Government Association (LGA) is to stage a month of PR activity in November to promote its ‘Quids for Kids’ campaign.

The initiative launched in April to ensure those entitled to benefits actually claim. The LGA is appealing to council comms heads to assist with the November push at a local level.

BROADCAST: The Community Channel has extended its coverage on Sky Digital from a 12-hour to a 24-hour service. The voluntary sector channel, which is owned by the Media Trust and funded through the Government’s Active Community Unit, agreed the extension to the deal last week.

CHARITY: Deaf-blind charity Sense’s involvement in next year’s London Marathon has prompted the creation of an extra PRO role to help fundraising. The post has been filled by former BBC researcher Lorna Fletcher. The body is one of just two official charities for the event, the other being the British Heart Foundation.

SCOTLAND: Liverpool City Council head of communications Matt Finnegan is among the speakers at this year’s Convention of Scottish Local Authorities National Conference for Public Sector Communicators. Finnegan will be speak on the council’s recent successful bid to become Euro- pean City of Culture in 2008. The event takes place at Airth Castle from 21 to 22 November.

CHARITY: Jewish care body Norwood has this week launched a campaign to raise money for its annual Rosh Hashanah (Jewish New Year) fundraising appeal. The aim is to beat last year’s campaign total of £90,000. PR includes viral marketing to target the charity’s 20- to 40-year-old support base.

Lewisham: The London Borough of Lewisham is one of a number of bodies promoting Black History Month in October. The council is promoting some 100 events, including the area’s first Black Writing Festival.

COUNCILS: The Improvement and Development Agency has announced a leadership development programme aimed at council comms heads. The programme starts next January and follows on from the agency’s government-backed Connecting with Communities comms toolkit.

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