Ulled – which has secured a one-year contract – will draw up a corporate comms and marketing plan for the airline, focusing on media relations and events in a bid to boost Ryanair’s profile across the two countries.
Account director Mercè Balañá heads a six-strong account team, which is mainly based in Barcelona, reporting to Ryanair’s Dubin-based communications director Paul Fitzsimmons.
In addition to various airports in Spain – such as Gerona, Jerez and Malaga – Ryanair also flies to Faro in Portugal.
It faces tough competition from Luton-based rival easyJet and also airlines such as Iberia, Spanair and Air Europa.
Earlier this year, easyJet hired Madrid-based PR shop Inforpress to handle its publicity across Spain and Portugal (PRWeek, 25 April).