Global round-up

NEWTOWN SQUARE, PA: Anne McCarthy has joined business software firm SAP as senior vice-president of global comms. McCarthy, who reports to head of global comms Herbert Heitmann, was formerly V-P of employee and management comms at DuPont.

MOUNTAIN VIEW, CA: Storage software firm Veritas has hired Edelman as its US agency of record. The consultancy won the account after a four-way pitch against Hill & Knowlton, Fleishman-Hillard and Bite Communications, which earlier this month acquired Veritas’s former US incumbent agency Applied Communications (PRWeek, 5 September).

AMSTERDAM: Philips corporate communications head for Germany, Austria and Switzerland, Gerd Götz, is to relocate to Amsterdam to handle global media work. Götz will take up the position of vice-president of media relations on 1 October. His replacement is Andreas Parchmann, a senior PR manager in the German corporate comms team.

BANGKOK: Subscription movie channel HBO Asia has appointed Image Impact to build its brand in Thailand and raise awareness of its original movies. An agency team reports to HBO director of marcoms Caroline Wong.

NEW DELHI: TVS Motor Company has appointed Clea PR to handle marcoms, plus crisis and stakeholder management. A nine-strong team will handle the account.

ATLANTA: The Centers for Disease Control and Prevention (CDC) has launched a consumer PR campaign to discourage the overuse of

antibiotics across the US. The £1m-plus initiative – ‘Get Smart: Know When Antibiotics Work’ – marks the first time the CDC has launched a significant consumer PR push.

HONG KONG: Pro Marketing Services Company has been appointed on a project basis to handle PR for entertainment festival the Hong Kong Harbour Fest, to be held from 17 October to 9 November. Pro director Catherine Cheung leads the account team.

ULM, GERMANY: Arne Schönbohm has been made head of strategy and comms for EADS Telecom Deutschland. He was formerly senior telecoms manager in EADS’s defence and civil systems division.

PARIS: Hill & Knowlton Paris has hired Marie Boyer as senior consultant in its public affairs team. Boyer has formerly worked for Gavin Anderson & Co in Paris as a PA consultant.

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