MEDIA: Ink sets out to be the Q for book worms

Infinity Media and Entertainment is to launch a monthly title for book lovers on 14 November. The new magazine, called Ink, will be edited by Jeff Hudson.

Dubbed 'more lifestyle than library', Ink hopes to capitalise on the increasing profile of reading, as indicated by adults reading Harry Potter titles and the popularity of book groups. Hudson said: 'It is a product-based magazine. Ink will work for books as Q works for music.'

He added: 'We are peddling a mainstream furrow. There are already so many magazines that are highbrow and literary, but you're not going to find an Andy McNabb interview in the Times Literary Supplement. We're not going to be snooty about things. All publicity for books, as far as I'm concerned, is good.'

In addition to star author interviews, Hudson said features would take a cue from popular culture. The BBC's current modern adaptations of Chaucer's Canterbury Tales or Stephen Fry's film Bright Young Things and its source material, Evelyn Waugh's Vile Bodies, would provide obvious subjects.

'We are looking to get at people with different angles,' he said.'

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