MEDIA: New section for Telegraph

The Daily Telegraph has boosted its business coverage this week with the launch of a new supplement.

Business 2 + jobs comes out every Thursday and contains business analysis as well as appointments news. It will be edited by Richard Tyler, who joins from the Birmingham Post, where he was City editor.

The new product replaces and expands upon the Telegraph's Business File section, which was edited by Michael Beckett, who has retired.

Tyler said: 'We have a broad management readership. We are trying to appeal to people who are starting out on that ladder, as well as the people who are already successful and want to see what their peers are doing.'

He sees the new supplement breaking its own stories, as well as covering current issues in more depth than elsewhere in the paper.

'We will be nipping in there ahead of the Sundays. Readers expect a certain level of stimulus, so we will not be getting bogged down into the detail of business process,' said Tyler.

Finance and corporate PROs will be interested in the mix of news and news analysis in the supplement, he added.

'We would love to hear about changes companies are making that will have a wider interest to Telegraph readers.'

News from smaller firms would not be ruled out, although he said: 'Obviously we are looking for big players - high-profile appointments and companies with a track record.'

Printed on pink paper, Business 2 + jobs carries some elements previously seen in Business File, such as the Movers and Shakers section.

'We will be bringing Movers and Shakers more to life with a profile of someone six months down the line from getting their job, looking at the stresses and strains involved in taking on a new challenge,' Tyler said.

'PROs don't need to fear that the newspaper is coming in to get an angle on the company's business.'

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