Shortlist for AMEC communications awards unveiled

The Association of Media Evaluation Companies (AMEC) has announced the shortlist for its annual Communication Effectiveness Awards.

Among those in the running for the top award of Best Use of Media Evaluation are Mediatrack for its work with risk management and insurance firm AON UK, Metrica for its work on the Department of Health’s tobacco information campaign, and Millward Brown Precis for evaluation work for the Department for Transport.

Other categories cover research, planning, integrating evaluation and research, measurement by a PR firm and measurement on a global scale.

Judges include NSPCC comms director John Grounds, Toyota (GB) PR director Scott Brownlee and PRWeek editor-in-chief Kate Nicholas.

Meanwhile, it has emerged this week that AMEC has decided to end its relationship with Direct PR, the agency briefed to promote the awards, which take place on 13 November.

The body’s chairman Mark Westoby said ‘We didn’t feel they are as close… as we would like them to be.’ He added that there were no plans to hire another agency.

Direct PR would not comment on AMEC’s decision.

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