Ogilvy wins pitch to promote West Bengal as IT state

The Indian state of West Bengal has appointed Ogilvy PR to create and promote a brand image of the state as a top InfoTech destination in the country.

The state government invited proposals from leading agencies in the country, and shortlisted Integral PR, Genesis, Ogilvy PR and Corporate Voice Shandwick.

Ogilvy PR will handle the account from its Kolkata office, led by Supriya Das. The project is expected to take six months. The agency will receive fees of Rs 900,000 ($19,656) to market the state's inherent strengths in skilled manpower and infrastructure.

Mr GD Gautama, principal secretary to the department of information technology said, 'Ogilvy has been given the task of marketing 'Vision 2010. By 2010 West Bengal wants to be one of the top IT states.'

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