HK Portugal wins Hewlett Packard PR brief

MADRID –Hill & Knowlton Portugal has won PR for computer major Hewlett-Packard, beating rival agencies Porter Novelli and Burson-Marsteller in a pitch for the account.

H&K has been tasked with marketing and corporate communications for HP`s four operating divisions including Imaging & Printing, Personal Systems, Enterprise Systems and HP Services, according to H&K managing director Nadim Habib.

H&K will work to boost and maintain HP’s market position in Portugal through a combination of media relations, event management and sponsorship activities.

The agency will launch an event on September 17 to publicize HP’s new processor, Intel Itanium 2 with clients, the media and the general

public. At the same time, it will work to send journalists to Greece for another event to introduce HP’s Color Olympics suite of digital and imaging products.

A 7-strong team led by Habib will report to HP marketing heads at each division.

Prior to choosing H&K, HP ran PR through Portuguese shop A Valkiria.

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